A Zai guide to

Strategies for Attracting and Recruiting Overseas Students

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cover copy 29 Pages | PDF

What's included?

Educational institutions relying on overseas students for income must maximise their appeal. This includes doubling down on their marketing efforts to engage international students for the coming academic years and setting themselves up for success.


This guide examines the trends in the market for overseas students and lays out some practical steps educators can take to attract valuable, culturally enriching and diverse leaders of the future.


Our guide covers:

  • Assessing recruitment channels.
  • Digital marketing strategies for attracting students.
  • The pros and cons of partnering with an agency.
  • A case study on the importance of overseas partnerships.
  • The pandemic and online study.